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Comercial Italiana was born in 1986, when its founder, Mr Odino Querciali, opened the first retail store in Ushuaia city.

Since then, that small and familiar company, has been growing and expanding, and today is one of the most remarkable companies in the Patagonia.
Comercial Italiana has eleven retail stores.

Vraie General Store: two department stores, where we sell fashion and casual apparel, sporting goods, and outdoor apparel, footwear and equipment for men, women and kids. A 1.500 m2 store in Ushuaia city and a 1.100 m2 store in Río Grande city, make Vraie General Store the biggest multi-brand store in the region. 
Vraie Deportes Located in Ushuaia city, offers the main brands of the sporting goods market

Urbanmix Action Sports” Store. Two stores, one in Ushuaia city and the other in Río Grande city. These stores are very well known among the youths’ urban culture. 
The most important international and local Action Sports apparel, footwear and equipment brands can be found in these stores.
Campamento Base An outdoor apparel, footwear and equipment specialist.  

Pluttomato located in  Río Grande and Ushuaia, responds to increasing demand in clothing and equipment for extreme sports and urban fashion . These stores are icons in the snow, surf and  fashion trend . The biggest brands of the world you can be found in stores. 
Exclusive brands, 686, DC, Quicksilver, Roxy, Roxy, Circa, Burton, Vans, Nike 6.0, Adidas Original, Henky Penky.

Cheeky exclusive shops  in the city of Ushuaia and Rio Grande.

Outlet the discontinuous cloth collection  at incredible prices .
The broad portfolio with the best brands is the quality that distinguishes us. We also have the exclusive distribution of certain brands and we import direct others to the island. Our logistics center, with a dynamic and modern structure, allows us to develop an effective and fully independent management by controlling and recoding all the merchandise . Likewise we have a Dto purchase another image and marketing and administration offices .


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© Comercial Italiana S.A. - Ushuaia - Tierra del Fuego - Argentina
Photography: Eduardo Pocai